P2P is todays B2B.
You probably call what we do business-to-business (B2B) marketing. We think of it as people-to-people (P2P) marketing. Businesses aren’t buildings. Businesses are individual people with different points-of-view, backgrounds and aspirations. They’re teams working to build brands. They’re people with bosses who want to be wowed. What do they have in common? An intense desire to understand what makes their customers tick. That’s where we come in.