about us

We handpick talented and knowledgeable people, one-by-one, project-by-project, to create collaborative teams with cohesive creative focus. Who may be on your team? Designer and copywriters. Research heavyweights. Planning and PR experts. Strategists, web developers, digital designers and social media gurus. Any or all of the above. Our passion for collaboration also extends to our clients and, often, our clients’ customers. Our commitment to tailored teams always enhances results.

Leadership Team

John "Socks" Powell

John "Socks" Powell

PRESIDENT & CEO

As someone who started his career as a graphic designer and art director, John inspires creativity in every area of his agency’s work, from strategic planning, marketplace evaluation and research assessment, to developing tactical executions that maximize core brand strategies. If you ever doubt that John has the soul of a creative, look at his socks.

How did you get the nickname ‘Socks’?
I have collected so many socks that I could wear a different pair of socks every day for six months and still not go through my collection.

Aside from doing creative work, what gets your motor running?
Fly fishing, my wife and family, work, golf and singing – although, no, not necessarily in that order, Carla.

What has you most excited about the years to come?
When I get my new Six Million Dollar Man knees, I’ll go back to playing soccer, basketball and a more vigorous game of racquetball.

Everyone has a guilty pleasure, what’s yours?
I have owned seven different Jaguar cars over the past 30 years (my 1996 XJS convertible is in storage dreaming of the day I will bring it back to its former glory).

How have you been able to help give back?
Most recently, by being an active board member and supporter of A Child’s Place, a nonprofit that provides educational and emotional support for homeless children.

What have you been itching to do?
Skydiving! Been VERY close a couple times, but I’ve had to cancel the last two scheduled jumps with my son and son-in-law because of weather.

What if skydiving just doesn’t work out?
Then next up on my bucket list is deep-sea fishing off the coast of Costa Rica.  I’m also taking other suggestions.John A Powell III has worn many hats over the years: art director, creative director, account executive, agency president and new product entrepreneur.

Meigan Powell Alexander

Meigan Powell Alexander

EVP, MARKETING

While working for agencies in New York and Washington, D.C., Meigan Powell Alexander helped enhance the success of brands such as GM, Zatarains, Arby’s, and Benihana, to name a few. She has led projects as diverse as developing media plans for Six Flags theme parks to implementing local Hispanic media and merchandising for Heineken, Heineken Light, and Amstel Light.

How do you enjoy spending your time outside the office?
I got sucked into Crossfit by my husband when we were dating.

Where has been the coolest place you’ve ever visited?
South Africa, where we went on our honeymoon — I highly recommend it.

Has there been one job, out of all the hats you’ve worn that you enjoyed the most?
I’ve worked for agencies up and down the East Coast, but my best job to date is being a mom There aren’t performance reviews – at least until he’s a teenager.

How have you been able to give back to the Charlotte Community?
I’m past chair of the Charlotte Chamber’s YP group and am currently the youngest member on the Charlotte Chamber Board of Directors.

Is there is a part of you that people may not initially expect?
My husband and I have a slight obsession with skulls, the funkier the better.  In a nod to Abby Sciuto, we have velvet flocked skull wallpaper in our living room.

What has you most excited about the years to come?
My next big goal is to design a clothing line for new moms.  I’m thinking of a brand promise: designs that give you a whole new reason to go off birth control.

Partner Network

Billy Wilson

Billy Wilson

EVP, MARKETING

Billy Wilson, Creative director and creative hybrid has been an art director, writer, creative director, and agency owner in his 30+ year career. He has created successful campaigns for local, regional, and national clients and won over 250 awards for his work.

What do you do for fun?
I’m a gym rat. You can find me at the YMCA daily trying to maintain my girlish figure. I also love golf even though I hate plaid pants and white belts. I am a voracious reader and constantly have my nose in a Kindle. My wife, sons, and Dusty (my black labrador) create the most fun for me. They live with me inside my heart.

What would people be surprised to know?
I sang in a professional production of Tosca when I was in Jr. High. Go figure.

Have you ever rubbed shoulders with celebrities?
I rode in an elevator once with Yoko and Sean Lennon and hit tennis balls with Rod Laver. Even more impressive, I’ve played golf with John Powell.

Favorite Quote:
Wonderful things can happen when you sow the seeds of distrust in a garden of assholes. -Raylan Givens

 

Malia Kline

Malia Kline

COPYWRITER

Early in her career, Malia Kline set out to experience firsthand the challenges of creating effective marketing messages from all sides—media, client and agency. Her 360-degree journey took her to writing and producing positions in radio and television, corporate marketing departments and award-winning ad agencies. Now she’s come full circle to where she started—working for herself and partnering with hard-charging creative teams to meet client needs better than anyone else.

How do you enjoy spending time outside the office?
I love to hike with my husband and do indoor skydiving in the wind tunnel at Paraclete XP in Raeford near Fort Bragg. It’s the next best thing to being Birdman.

Is there is a part of you that people may not initially expect?
My inner game-show personality. I’ve been in the hot seat on three shows, which might be semi-embarrassing if I hadn’t gotten progressively better at it. On “Sale of the Century,” I lost by $5 to the champion. But a few years later, I redeemed myself by winning $113,000 in a season tournament against two other writers on “The Pyramid.” Ask me about the two contestants who voted me off “The Weakest Leak” and formed the ultimate liaison. Win-ning!!

What vacation experience will you never forget?
Swimming with stingrays off Grand Cayman. Your shock and awe as they arrive en masse gives way to a sense of love and affection as they wrap their soft, four-foot wingspans around you.

How do you relax and let your mind wander?
I don’t. I thrive on not being relaxed, and if I let my mind wander, I’d be afraid of where it would go and how I would persuade it to come back.

 

Steven Fisher

Steven Fisher

ART DIRECTOR

Steven’s career, although varied, long, and winding, is steeped and based in fundamentals. One fundamental aspect is finding inspiration in everything around you. Art director, designer and artist, Steven has designed for auto, heatlhcare, county, propane, health/fitness, accountants, city,manufacturing, music events and craft beer fields, to only name a few.

Is there a part of you that people may not initially expect?
I am possibly the great, great, great step-cousin of Norrin Radd of the planet Zenn-La. In order to save our home world he, for a short time, became the Herald of Galactus, The Devourer of Worlds. I’m still waiting for the final results from Ancestry.com — fingers crossed!

How do you relax and let your mind wander?
I need to figure out how to stop it from wandering long enough for me to relax.

Aside from the obvious, what gets your motor running each morning?Proving the nay-sayers wrong is very powerful motivation.

Do you have other hobbies?
Probaby a combination of driving to get lost and ghost hunting. One is a great way to explore and find new places and the other, at the very least, is a great history lesson — and sometimes the driving to get lost has helped us find haunted places.

Has there been one job, out of all the hats you’ve worn that you enjoyed the most?
As much as the struggle is now – it is this job – a circus of creativity that I am able to explore that is very enjoyable.

What if wearing all those hats just doesn’t work out?
I would love to get into teaching at the collegiate level. Art, Advertisng – anything to help students learn funndamentals and then to push themselves beyond where they thought their talents and ideas could go.

Randy Sluder

Randy Sluder

ART DIRECTOR / DESIGNER

For over 30 years, Randy Sluder has been creating powerful, compelling and award-winning design solutions for clients in a wide range of industries, including automotive aftermarket, telecommunications, textiles, banking, municipal utilities and manufacturing. He’s known for his concepting ability, photography, excellence in design, and his mastery of leading-edge design and illustration software.

Is there a part of you that people may not initially expect?
I’ve always been extraordinarily bright.  Yet, focus groups say I’m also very humble.

How do you relax and let your mind wander?
I’m building a MAZDA Miata competition race car, that’s also street legal – always wanted a purebred racecar for the street. I will be getting my race license this year with the National Auto Sport Association at Road Atlanta.

Aside from the obvious, what gets your motor running each morning?
I live on a mountain at 3,000 feet and can see the Blue Ridge Parkway from my deck.  I’m powerless over my need to drive on the Parkway at least three times a week.

I bet the Miata can really move. How often do are you able to really let it roar?
On summer weekends, like hundreds of others, you’ll find me on the 11-mile stretch of road with 318 turns called the “Tail of the Dragon” in Deals Gap, N.C.  With that said, it doesn’t surprise anyone who knows me that I’ve already gotten a $500 ticket for speeding on the Dragon

Do you have other hobbies, or does all your focus go to the Miata right now?
I’m so enamored (with) Vintage Coleman camping gear that I have a blog dedicated to it.  My oldest Coleman lantern is a 1919, and my oldest stove is a 1933.  http://www.lanterncamper.com/

Has there been one job, out of all the hats you’ve worn that you enjoyed the most?
I used to fish in bass tournaments — wasn’t a bad way to get by.

What did you need done yesterday?

Collaborate Now

Leadership Team

John "Socks" Powell

John "Socks" Powell

PRESIDENT & CEO

As someone who started his career as a graphic designer and art director, John inspires creativity in every area of his agency’s work, from strategic planning, marketplace evaluation and research assessment, to developing tactical executions that maximize core brand strategies. If you ever doubt that John has the soul of a creative, look at his socks.

How did you get the nickname ‘Socks’?
I have collected so many socks that I could wear a different pair of socks every day for six months and still not go through my collection.

Aside from doing creative work, what gets your motor running?
Fly fishing, my wife and family, work, golf and singing – although, no, not necessarily in that order, Carla.

What has you most excited about the years to come?
When I get my new Six Million Dollar Man knees, I’ll go back to playing soccer, basketball and a more vigorous game of racquetball.

Everyone has a guilty pleasure, what’s yours?
I have owned seven different Jaguar cars over the past 30 years (my 1996 XJS convertible is in storage dreaming of the day I will bring it back to its former glory).

How have you been able to help give back?
Most recently, by being an active board member and supporter of A Child’s Place, a nonprofit that provides educational and emotional support for homeless children.

What have you been itching to do?
Skydiving! Been VERY close a couple times, but I’ve had to cancel the last two scheduled jumps with my son and son-in-law because of weather.

What if skydiving just doesn’t work out?
Then next up on my bucket list is deep-sea fishing off the coast of Costa Rica.  I’m also taking other suggestions.John A Powell III has worn many hats over the years: art director, creative director, account executive, agency president and new product entrepreneur.

Meigan Powell Alexander

Meigan Powell Alexander

EVP, MARKETING

While working for agencies in New York and Washington, D.C., Meigan Powell Alexander helped enhance the success of brands such as GM, Zatarains, Arby’s, and Benihana, to name a few. She has led projects as diverse as developing media plans for Six Flags theme parks to implementing local Hispanic media and merchandising for Heineken, Heineken Light, and Amstel Light.

How do you enjoy spending your time outside the office?
I got sucked into Crossfit by my husband when we were dating.

Where has been the coolest place you’ve ever visited?
South Africa, where we went on our honeymoon — I highly recommend it.

Has there been one job, out of all the hats you’ve worn that you enjoyed the most?
I’ve worked for agencies up and down the East Coast, but my best job to date is being a mom There aren’t performance reviews – at least until he’s a teenager.

How have you been able to give back to the Charlotte Community?
I’m past chair of the Charlotte Chamber’s YP group and am currently the youngest member on the Charlotte Chamber Board of Directors.

Is there is a part of you that people may not initially expect?
My husband and I have a slight obsession with skulls, the funkier the better.  In a nod to Abby Sciuto, we have velvet flocked skull wallpaper in our living room.

What has you most excited about the years to come?
My next big goal is to design a clothing line for new moms.  I’m thinking of a brand promise: designs that give you a whole new reason to go off birth control.

Partner Network

Billy Wilson

Billy Wilson

EVP, MARKETING

Billy Wilson, Creative director and creative hybrid has been an art director, writer, creative director, and agency owner in his 30+ year career. He has created successful campaigns for local, regional, and national clients and won over 250 awards for his work.

What do you do for fun?
I’m a gym rat. You can find me at the YMCA daily trying to maintain my girlish figure. I also love golf even though I hate plaid pants and white belts. I am a voracious reader and constantly have my nose in a Kindle. My wife, sons, and Dusty (my black labrador) create the most fun for me. They live with me inside my heart.

What would people be surprised to know?
I sang in a professional production of Tosca when I was in Jr. High. Go figure.

Have you ever rubbed shoulders with celebrities?
I rode in an elevator once with Yoko and Sean Lennon and hit tennis balls with Rod Laver. Even more impressive, I’ve played golf with John Powell.

Favorite Quote:
Wonderful things can happen when you sow the seeds of distrust in a garden of assholes. -Raylan Givens

 

Malia Kline

Malia Kline

COPYWRITER

Early in her career, Malia Kline set out to experience firsthand the challenges of creating effective marketing messages from all sides—media, client and agency. Her 360-degree journey took her to writing and producing positions in radio and television, corporate marketing departments and award-winning ad agencies. Now she’s come full circle to where she started—working for herself and partnering with hard-charging creative teams to meet client needs better than anyone else.

How do you enjoy spending time outside the office?
I love to hike with my husband and do indoor skydiving in the wind tunnel at Paraclete XP in Raeford near Fort Bragg. It’s the next best thing to being Birdman.

Is there is a part of you that people may not initially expect?
My inner game-show personality. I’ve been in the hot seat on three shows, which might be semi-embarrassing if I hadn’t gotten progressively better at it. On “Sale of the Century,” I lost by $5 to the champion. But a few years later, I redeemed myself by winning $113,000 in a season tournament against two other writers on “The Pyramid.” Ask me about the two contestants who voted me off “The Weakest Leak” and formed the ultimate liaison. Win-ning!!

What vacation experience will you never forget?
Swimming with stingrays off Grand Cayman. Your shock and awe as they arrive en masse gives way to a sense of love and affection as they wrap their soft, four-foot wingspans around you.

How do you relax and let your mind wander?
I don’t. I thrive on not being relaxed, and if I let my mind wander, I’d be afraid of where it would go and how I would persuade it to come back.

 

Steven Fisher

Steven Fisher

ART DIRECTOR

Steven’s career, although varied, long, and winding, is steeped and based in fundamentals. One fundamental aspect is finding inspiration in everything around you. Art director, designer and artist, Steven has designed for auto, heatlhcare, county, propane, health/fitness, accountants, city,manufacturing, music events and craft beer fields, to only name a few.

Is there a part of you that people may not initially expect?
I am possibly the great, great, great step-cousin of Norrin Radd of the planet Zenn-La. In order to save our home world he, for a short time, became the Herald of Galactus, The Devourer of Worlds. I’m still waiting for the final results from Ancestry.com — fingers crossed!

How do you relax and let your mind wander?
I need to figure out how to stop it from wandering long enough for me to relax.

Aside from the obvious, what gets your motor running each morning?Proving the nay-sayers wrong is very powerful motivation.

Do you have other hobbies?
Probaby a combination of driving to get lost and ghost hunting. One is a great way to explore and find new places and the other, at the very least, is a great history lesson — and sometimes the driving to get lost has helped us find haunted places.

Has there been one job, out of all the hats you’ve worn that you enjoyed the most?
As much as the struggle is now – it is this job – a circus of creativity that I am able to explore that is very enjoyable.

What if wearing all those hats just doesn’t work out?
I would love to get into teaching at the collegiate level. Art, Advertisng – anything to help students learn funndamentals and then to push themselves beyond where they thought their talents and ideas could go.

Randy Sluder

Randy Sluder

ART DIRECTOR / DESIGNER

For over 30 years, Randy Sluder has been creating powerful, compelling and award-winning design solutions for clients in a wide range of industries, including automotive aftermarket, telecommunications, textiles, banking, municipal utilities and manufacturing. He’s known for his concepting ability, photography, excellence in design, and his mastery of leading-edge design and illustration software.

Is there a part of you that people may not initially expect?
I’ve always been extraordinarily bright.  Yet, focus groups say I’m also very humble.

How do you relax and let your mind wander?
I’m building a MAZDA Miata competition race car, that’s also street legal – always wanted a purebred racecar for the street. I will be getting my race license this year with the National Auto Sport Association at Road Atlanta.

Aside from the obvious, what gets your motor running each morning?
I live on a mountain at 3,000 feet and can see the Blue Ridge Parkway from my deck.  I’m powerless over my need to drive on the Parkway at least three times a week.

I bet the Miata can really move. How often do are you able to really let it roar?
On summer weekends, like hundreds of others, you’ll find me on the 11-mile stretch of road with 318 turns called the “Tail of the Dragon” in Deals Gap, N.C.  With that said, it doesn’t surprise anyone who knows me that I’ve already gotten a $500 ticket for speeding on the Dragon

Do you have other hobbies, or does all your focus go to the Miata right now?
I’m so enamored (with) Vintage Coleman camping gear that I have a blog dedicated to it.  My oldest Coleman lantern is a 1919, and my oldest stove is a 1933.  http://www.lanterncamper.com/

Has there been one job, out of all the hats you’ve worn that you enjoyed the most?
I used to fish in bass tournaments — wasn’t a bad way to get by.

What did you need done yesterday?

Collaborate Now