Advertising Through the Years

Advertising Through the Years

Advertising has seen some major changes in the last several decades. Many of those changes are due in part to technology advancing so rapidly. This industry remains the same at its core. But advertising, through the years, has gradually transitioned into the digital...
Why Hire an Advertising Agency?

Why Hire an Advertising Agency?

Advertising and marketing are essential to the success and growth of any company. And whether or not a business has an in-house creative team, there are important benefits to working with an advertising agency when it comes to developing effective advertising...
The Importance of a Brand Story

The Importance of a Brand Story

A brand story is often misunderstood to be a general history of a brand. And while history definitely plays a role in your brand story, it’s actually much more than that. What is a Brand Story? It’s a compilation of what you tell people and what people believe...
The Importance of Typography

The Importance of Typography

Type is like a tone of voice. It has the power to display the personality of your brand. Each typeface is intentionally crafted to visually communicate a message in various tones. In the case of branding, typography showcases a brand’s style and character. History of...