The Importance of a Brand Story

The Importance of a Brand Story

A brand story is often misunderstood to be a general history of a brand. And while history definitely plays a role in your brand story, it’s actually much more than that. What is a Brand Story? It’s a compilation of what you tell people and what people believe...
The Importance of Typography

The Importance of Typography

Type is like a tone of voice. It has the power to display the personality of your brand. Each typeface is intentionally crafted to visually communicate a message in various tones. In the case of branding, typography showcases a brand’s style and character. History of...