Challenge

Launch 3 Brands in 6 Months...from scratch.

Process

Powell & Partners conducted a qualitative research and study review. We worked with NAPA Filters to develop the new brand strategy.  Powell & Partners developed and executed integrated marketing campaigns, presenting new lines and the new brand strategy to 6,000 store owners.

We developed, designed and produced all commincations program elements: brand image design, new product packaging, sales support materials & videos, new brand group plan-o-gram, ins-store POS, new branded website, launch promotions and sweepstakes, digital advertising campaigns, product and lifestyle videos as well as trade and consumer PR campaigns.

Success

Client exceeded its store buy-in and participation of the new branded products at launch, consumers are responding via social media and at store level inquiring about the new brands, launch efforts from the sweepstakes promotion were overwhelming with over 170,000 entries after just the first 12 days.