Advertising Through the Years

Advertising Through the Years

Advertising has seen some major changes in the last several decades. Many of those changes are due in part to technology advancing so rapidly. This industry remains the same at its core. But advertising, through the years, has gradually transitioned into the digital...
The Importance of Typography

The Importance of Typography

Type is like a tone of voice. It has the power to display the personality of your brand. Each typeface is intentionally crafted to visually communicate a message in various tones. In the case of branding, typography showcases a brand’s style and character. History of...