We were tasked with launching 3 brands in 6 months…from scratch…and with a tighter than tight deadline.
Our first step was to conduct a qualitative research and study review. With these findings, we collaborated with our client to develop a brand strategy.
The result was a fully integrated marketing campaign, rolled out to over 6,000 store owners and their customers. Elements included a new brand image and fresh new packaging, sales support materials & videos, a brand group plan-o-gram, in-store POS, a new website, promotions and sweepstakes, digital advertising, product and lifestyle videos as well as trade and consumer PR campaigns.
At launch, store owners bought in and participated in levels exceeding expectations. Consumers are responding via social media and at store level inquiring about the new brands. Sweepstakes promotions delivered an overwhelming response with over 170,000 entries submitted in the first 12 days.