Let the municipal wastewater community know there is new technology in town… technology that outperforms the conventional treatment solution that was previously available to them.
We collaborated with Xylem’s corporate communications team to educate ourselves on their new technology along with getting to know the municipal wastewater market and the competitive arena.
We then created a series of B2B print and digital ads, a brochure, and a video script that translated a very technical message into one more easily digested by our target audience.
The Oxelia system has been well received by the municipal wastewater market. The system has, since the launch, consistently made the short list of potential customers, which will, case study copy at some time, have to select a replacement system.