Take what had been a product-centric marketing template and bring forward lifestyle-focused messages that reinforce the importance of choosing the very best equipment available.
We worked with the internal marketing team utilizing a combination of qualitative research and elbow grease to determine a direction that would reach hearts & minds.
A new tagline was created…Choice of the Brave…along with a combination of lifestyle focused print and digital advertising. All this was orchestrated to be introduced at the 2016 FDIC trade show along with the launch of their new SCBA product. A video was created and premiered in front of a standing room only crowd during an evening ceremony.
Scott Safety’s new brand image and messaging have been warmly embraced by the firefighting community and the client has seen continued success through multi-platform tactics that focus on Scotts unparalleled quality and reputation.