The P&P Discipline
At Powell & Partners, we follow this solid, specific, repeatable process. Why? Because it produces the best outcomes. Over and over again.
1. We Listen
Understand and define the problem. Clarify vision, strategies, goals and objectives.
2. We Gather
Gather relevant info about the organization, market, audience behavior and needs, and competition.
3. We Think
Look for areas of unique strengths, find competitor weaknesses, customer needs and Develop alternative focus strategies to dominate niches.
4. We Create
Create the tools needed to communicate the overall personality & strategies in a unique & memorable way.
5. We Plan
Create action plans, schedules, timetables and deadlines, etc…
6. We Launch
Work with creative team and partners to bring the brand to life.
7. We Measure
Develop initiatives that can be measured to determine the effectiveness of the communications program.